Arla Foods gave me a brief for Anchor Butter to explore and extend a concept to reinforce their existing brand message, 'Butter the Food, Butter the Mood'.
The brand is playful, and I pitched a few concepts, leading with 'It's Only Words'. The intention is to pair funny food-related phrases with humorous imagery in the Anchor style. The campaign would be targeted toward a younger demographic without too much separation from their core consumer.
